1. The Signal of the Week
Why Founder Posts Outperform Company Pages (3–5× reach)
LinkedIn’s algorithm gives priority to people, not brands. That’s why founders see exponential engagement compared to company updates.
Action: Double down on posting from your profile — use your company page as an amplifier, not the core.
2. Playbook Drop
How to Build an Engagement Engine in 15 Minutes a Day
- 5 mins → Comment meaningfully on 3 ICP posts.
- 5 mins → Reply to all comments on your own post.
- 5 mins → Send 2 curated connection requests with context.Consistent micro-engagement compounds into visibility and inbound leads faster than any ad spend.
3. Metric to Watch
Follower Velocity → Instead of only watching “likes,” track how fast you’re gaining the right followers (ICP titles, investors, peers).
If your follower base grows 10% month-on-month with your ICP, you’re building a trust-driven pipeline.
Shield Analytics – Best for tracking LinkedIn content performance over time.
Pair it with Ampliflow’s calendar → know what works, double it, and drop what doesn’t.
5. Founder’